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Coal
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Growth operating system
for game teams.

Coal connects Steam, social, and campaign data so game teams can track wishlists, sales, and active players—and see what drives growth before and after launch.

Short video tour of the Coal interface.

Every growth signal in one place.

Wishlists

Follow daily wishlist movement, understand what drives spikes, and connect growth back to campaigns, posts, Steam traffic, and major beats.

Sales

Track units sold, net sales, and refunds. See how sales change alongside campaigns, discounts, and major updates.

Active players

Follow concurrent player counts and daily peaks. See how your game’s audience changes around launches, updates, and promotions.

Steam Store

See where Steam traffic comes from, how visitors behave, and how store visits translate into wishlists and sales.

Socials

Pull your social posts, views, and engagement into one timeline, so you can compare platforms, formats, and creative angles without spreadsheet work.

Radar

Monitor game coverage, creator spotlights, YouTube videos and community mentions so your team can spot opportunities earlier.

How it works

Connect Steam and your key growth signals once, and Coal turns the stream into one operating layer your team can actually use. Instead of jumping between dashboards and exports, you get a single timeline that helps you see what moved, what likely influenced it, and where to focus next.

One game. Every feature.

Try Coal free for 30 days. Then pay per game, with everything included.

Coal

€199 per game / month

All features included: analytics, intelligence, publishing, and reporting.

Start 30-day free trial

Enterprise

Custom on request

For larger portfolios that need custom workflows, integrations, and dedicated support.

Talk to us

Your first game is free for 30 days. Payment method required; billing starts automatically unless you cancel. Prices in EUR, billed monthly, excluding VAT.

See all features and pricing details →