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Product Questions Field Guide Pricing

The Steam Growth Field Guide

Before launch

The pre-launch measurement model
A map of Steamworks data
Internal discovery on Steam
External traffic to Steam
Steam UTM Analytics
Measuring wishlists and store-page response
Measuring activity that cannot be directly tracked
Release and monitor
The pre-launch operating system

After launch

What changes at launch
Reading the launch
The outstanding wishlist balance
Wishlist cohorts and depletion curves
From gross sales to useful revenue
Turning the remaining audience into customers
Post-launch acquisition
Reviews and player response as commercial signals
Early Access and the transition to 1.0
The commercial tail

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